Senior creative copywriter with 16 years of advertising experience. Originally from Seoul and raised in the Netherlands. Growing up between worlds taught me the power of words. A single word can make a world of difference — just like a powerful idea can.
I don't come up with just an idea, a joke or a pun. Instead, I believe in ideas that give you goosebumps, make you smile, and make your life just a little bit better.
Working for renowned brands, I've created integrated, digital and social campaigns at the intersection of tech and human behaviour — ideas that drive societal change.
