The Personal Showroom

Reinventing retail with the world's first AI-powered car showroom

Lotus Cars shifted to a luxury electric sports car brand focusing on global online sales. How can we give their high-demanding and tech-savvy audience a premium online buying experience?

We’ve created the world’s first digital showroom powered by AI. The all-knowing host acts like a personal concierge who brings the Lotus Eletre to life with tailored answers based on your lifestyle and needs.

CLIENT
Lotus Cars Europa

YEAR
2024

AGENCY
code d'azur

ROLE
Concept

Redefining luxury

In a digital era, exclusivity lies in physical objects. That’s why we decided to show the real Lotus Eletre and bring the AI host to life in collaboration with contemporary artist, composer and director Boris Acket.

Instead of creating an avatar or a persona, we visualised the omnipresence of the AI through an interactive light ring around the car that was synced to the AI’s voice and sound design. 

Screens

Impression