I’m Edward, a senior creative copywriter based in Utrecht, consciously involved, fascinated by human behaviour, and a visual thinker who translates his imagination into words.

Originally from Seoul, I grew up at the Veluwe, which taught me the power of language and perspective. I realised that a single word can make a world of difference — words build ideas, and ideas can build entire worlds. This belief drives me every day as a creative copywriter.

In the past 16 years, I’ve written scripts for TV ads, online videos, radio spots, and social content. I’ve also developed brand names, taglines, and distinctive tones of voice. I even launched a fashion brand and co-founded a social content production studio.

Besides work, I push my limits at the gym, challenge myself with a hike or a run in nature, or explore new adventures with my son.

Agencies

Code d'azur, XXS Amsterdam, Cheil, Roorda, Publicis, Selmore, and Lowe/Draftfcb.

Brands

Polestar, Under Armour, Lotus, Samsung, Meta, Red Bull, Albert Heijn, Budweiser, Bavaria, Philips, LG, Anderzorg, Kia, The Dutch Government, De Bijenkorf, Tempo-Team, Randstad, Mona, KPN, Het Net, Albert Heijn, Makro, G’woon, Plus Supermarket, Blue Band, AccorHotels, D-Reizen, ABN AMRO, Rabobank, Auping, Mercedes, Renault, Fiat, Skoda, Alfa Romeo, Jeep, Het Financieele Dagblad, Delta Lloyd and many more. 

Awards & Recognition

2x Webby Award Nomination
1x Webby Award Honoree
2x Dutch Creativity Awards Shortlist
2x Spinawards Nomination
1x SAN Accent Winner
5x SAN Accent Nomination
1x SAN Accent Finalist Advertiser of the year
1x The Best Social Awards Finalist
1x RAB Radio Awards Finalist
1x Esprix Bronze Winner
1x IMC European Awards Gold Winner
1x IMC European Awards Silver Winner
1x Shorty Awards Finalist
1x Shorty Awards Audience Honoree
1x Europrix Nomination
1x Europrix Quality Seal