I’m Edward, a senior creative copywriter based in Utrecht, consciously involved, fascinated by human behaviour, and a visual thinker who translates his imagination into words.

Originally from Seoul, I grew up at the Veluwe, which taught me the power of language and perspective. I realised that a single word can make a world of difference — words build ideas, and ideas can build entire worlds. This belief drives me every day as a creative copywriter.

In the past 16 years, I’ve written scripts for TV ads, online videos, radio spots, and social content. I’ve also developed brand names, taglines, and distinctive tones of voice. I even launched a fashion brand and co-founded a social content production studio.

Besides work, I push my limits at the gym, challenge myself with a hike or a run in nature, and I explore new adventures with my son.

Agencies

Noise Amsterdam, Code d'azur, XXS Amsterdam, Cheil, Roorda, Publicis, Selmore, and Lowe/Draftfcb.

Brands

Polestar, Under Armour, Lotus Cars, Samsung, Meta, Red Bull, Albert Heijn, Budweiser, Bavaria, Philips, LG, Anderzorg, Kia, The Dutch Government, De Bijenkorf, Tempo-Team, Randstad, Mona, KPN, Het Net, Makro, G’woon, Plus Supermarket, Blue Band, AccorHotels, D-Reizen, ABN AMRO, Rabobank, Auping, Mercedes, Renault, Fiat, Skoda, Alfa Romeo, Jeep, Het Financieele Dagblad, Delta Lloyd and many more. 

Awards & Recognition

2x Webby Awards Nominee
1x Gold Lovie Award
1x Silver Lovie Award
2x Bronze Lovie Award
3x People's Lovie Award

1x Webby Awards Honoree
1x Dutch Creativity Awards Bronze Award
2x Dutch Creativity Awards Finalist
2x Spinawards Nominee
1x Fast Company's Innovation by Design Award

1x SAN Accent Award
5x SAN Accent Nominee
1x SAN Accent Finalist Advertiser of the Year
1x The Best Social Awards Finalist
1x RAB Radio Awards Finalist

1x Esprix Bronze Award
1x IMC European Awards Gold Award
1x IMC European Awards Silver Award
1x Shorty Awards Finalist
1x Shorty Awards Audience Honoree

1x Europrix Nominee
1x Europrix Quality Seal