After fifty-seven years of faithful service, the yellow emergency phone became obsolete. How to make sure that every Dutch driver knew about the removal?
Farewell to a Dutch icon
Bidding farewell is never easy, especially to a safe haven that has assisted millions of unfortunate drivers with car trouble and that even acquired the figurative meaning of ‘having a sympathetic ear’. After all the conversations about car trouble, we asked well-known Dutch
wordsmiths for a final and beautiful word of farewell. Every ad concluded with a word of advice to Dutch car drivers: Make sure that your phone is ready to call roadside assistance when you need to.
Our famous wordsmiths gave this beautiful
Dutch icon A well-deserved farewell