In The Netherlands, people can switch their health insurance every year. These ‘switchers’ are mainly driven by a low premium. So how to stand out in a crowded switching period and saturated health insurance landscape?
Sometimes it almost feels like we are cornered by negative news about burn-outs, social pressure, phone addiction, housing problems.
Anderzorg - a relatively small and forward thinking health insurer - is convinced that life is much better and healthier when you look at it from the bright side and healthcare should be the last thing to worry about.
We introduced ‘#TheLifeEnjoyer’ to underline Anderzorg’s positive take on life. Our optimistic campaign with quirky life enjoyers showed that anyone can be the comic relief in a grey environment or can find the best solution to enjoy life to the fullest.
Our life enjoyers became a happy note between all the bad vibes surrounding us.
We've put our money where our mouth is, so we introduced an Instagram course
with Reine Rek - practical philosopher for The School of Life - to help everyone
to become a #TheLifeEnjoyer themselves.
Last but not least, the Life enjoyers popped up on social media
and their mentality came to life in toilet ads targeted at students.
#TheLifeEnjoyer gave the most optimistic
health insurer a welcome cure for bad vibes