AccorHotels is a worldwide leader in travel
and leisure, but young people prefer home rentals like AirBnb. So how to engage a hard to reach target audience with ten hotel brands?

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Find the Riddle Room
AccorHotels

A hotel stay is both pleasurable and adventurous, sometimes even mysterious. A hotel room that really suits your needs is a room you don’t want to escape. We launched the first room you want to escape into: The Riddle Room.

A virtual room filled with riddles, hidden in one the 16.130 AccorHotels’ hotel rooms in the Benelux. 

By solving three riddles, players could guess the Riddle Room’s secret location - the hotel brand and specific hotel - and win a luxurious overnight stay.

In 30 days, we opened 10 Riddle Rooms. Every Riddle Room raised awareness for a hotel brand’s proposition. 

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Each RIDDLE room had 3 custom-made riddles that matched the hotel's vibe and hospitality. The storyline was linear, but the chatbot’s responses, multiple hints
and witty answers created a dynamic and entertaining chat flow. 

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The average playing time was 15 minutes and with over 20.000 players, this means that people spend over 208 days of time in the Riddle Room.

Let's grab a coffee and chat about the good, the bad and the weirdest stuff in life.

© 2020 Edward van der Veen