The Life Enjoyer

Curing bad vibes with a dose of joy

November marks the start of health insurance campaigns because people in the Netherlands can switch every year. But how to stand out as a small progressive insurer in an oversaturated and price-driven market?

Anderzorg believes in the power of positivity for a better, healthier life, in which healthcare should be the least of your worries. And there were plenty of worries if you were to believe the news that was dominated by negative stories about burnout, social pressure, phone addiction, and housing problems.

As a positive counterpoint, we introduced ‘The Life Enjoyers’ — quirky individuals who lead by example, look on the bright side, and take life into their own hands.

CLIENT
Anderzorg

YEAR
2019

AGENCY
XXS 

ROLE
Concept & copy. Scriptwriting.

Radio

Insta course

On social, we put our words into action by introducing an Instagram course with Reine Rek (practical philosopher for The School of Life) to help everyone become a #TheLifeEnjoyer.

Restroom ads

To reach students, we placed restroom ads in student bars turning every visit into a small life-enjoying moment.