Unstoppable digital campaigns

Crushing online

Under Armour faced low brand awareness across Europe and needed to stand out in a competitive market while effectively translating its new branding and brand campaign into digital leveraging 15 European markets.

We elevated Under Armour's digital presence through digital campaigns with a recognisable distinctive Under Armour look and tone. Each campaign is focused on smart audience insights, efficient production, and continuous optimisation.

As a lead creative, I was responsible for the creative output and guidance of a team of twenty designers, copywriters, motion designers, front-end developers and producers.

The Dutch Government



Concept & copy

Elevating key sales moments

We introduced a recurring theme for Under Armour's seasonal sales that speaks to the ‘Team Sports Athlete’s’ intrinsic motivation — no days off, no taking it easy, they grind no matter what, because they know what happens in the dark brings them to the light.

And Black Friday/Cyber Week is the biggest sales moment and for athletes the perfect opportunity to upgrade their gear. So we offered the best gear for up to 51% off—a remarkable extra percent off because our audience knows that the tiniest margins make a difference.


Kicking off Under Armour's football game

The big two sportswear brands dominate. We helped Under Armour take the pitch by storm. Our digital campaign introduced UA football gear by addressing the audience's emotional and functional needs. This helps them improve on and off the pitch because we know they do whatever it takes for the team.


Owning the digital journey

From business as usual, to key campaigns, we created a smooth online journey and consistent story on digital touchpoints. Our campaigns turned visitors into Under Armour fans. Since our collaboration, each campaign outperformed the previous, with some even doubling their sales.