A spark of innovation

Unlimit the more

When it comes to innovation, Kia believes that your mind is the only limitation. Everything is possible when you embrace their brand promise, 'Unlimit the More,' which focuses on the idea of 'More' as their standard.

We brought Kia's human-centred, innovative approach to life with a lighthearted story of an eight-year-old girl and the adventures of her father — an intergalactic superhero with a spacecraft. Her imagination, sparked by the electricity in her brain, is the key to the innovation and electrification of Kia’s cars.

CLIENT
Kia

YEAR
2019

AGENCY
XXS

ROLE
Concept & copy