The mad list
Feeding everyone's mad desires
CLIENT
De Bijenkorf
YEAR
2011
AGENCY
Selmore
ROLE
Concept & Copy
The crazy queue
Turn jumping the queue into an addictive game
CLIENT
De Bijenkorf
YEAR
2010
AGENCY
Selmore
ROLE
Concept & Copy
Balvallah
Turning dessert lovers into fans
CLIENT
Mona
YEAR
2013
AGENCY
Selmore
ROLE
Concept & Copy
Fred's farewell
The end of an iconic era Fred
CLIENT
KPN / HetNet
YEAR
2009
AGENCY
Lowe/Draftfcb
ROLE
Concept & Copy