Where the fun starts

Transforming Tikkie into the spark for group fun

Tikkie, the iconic Dutch payment app for settling up after a night out, introduces Groepie — a new tool for planning group fun up-front. How can we introduce Groepie during the winter sports season in a fun, impactful way?

Every crew has that one friend who always tosses out fun ideas. However, costs can be a buzzkill, but when expenses are split up-front, it's easier to let the good times roll. Our campaign speaks right to that friend, making it easy to throw new plans into the group.

CLIENT
Tikkie

YEAR
2023

AGENCY
code d'azur

ROLE
Concept & Copy

How it works

Activation

Paying in a crowded apres ski bar will leave you short of hands, so we introduced a 'muts-have' (Dutch pun intended) with a handy pocket for your debit card that everyone could win for their crew.

Campaign website