Edward & Roy, creative team Edward and Roy both graduated from the Utrecht School of Arts in 2007, a BA with honours in Digital Media Design Design and an MA in Digital Media Design. In 2006 during our studies, we became a team specialized in new media research and interactive concept development. Our research and new media concepts received an EUROPRIX Multimedia awards 08 nomination (Straatbeeld) in the category offline projects / DVD and an EUROPRIX Multimedia awards 08 Quality Seal (Tune In TV). With a focus on interactive advertising possibilities, we started as a creative team at Lowe/Draftfcb. We work for clients as Delta Lloyd, Het Net, Plus, Nuon, Randstad and Blue Band.